Marketing 101 for Lawyers & Law Firms

Published by Washington State Association for Justice


Quick tips for building your law firm brand. Understanding marketing 101 basics, capturing case referrals and managing high-stakes cases in the media.

Sue Evans
Sue Evans owns Northwest Media Allies, a communications firm specializing in strategic communications. She currently serves as WSAJ's communications consult and works with top law firms to manage high-stakes litigation and build successful legal...More

Originally Published

November 21, 2019

Program Titles and Supporting Materials

This program contains the following components:

  • Marketing 101 for Lawyers & Law Firms
  • Marketing 101 for Lawyers & Law Firms - Handout

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

Click on jurisdiction for specific details

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SeminarWeb and Washington State Association for Justice programs are non-refundable.

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