Marketing in the Digital Age - Advertising Your Law Practice (2013)

Published by Washington State Association for Justice


Recorded: Friday, October 18, 2013
Washington State Convention Center • Seattle
Chairpersons: Karen Koehler & Mark Britton

This Seminar Does Not Qualify For Continuing Legal Education Credits.

8:30-9:00am Opening remarks
The legal industry is changing. It’s a competitive, crowded market. Potential clients are savvy, smart and skilled – using the Internet to make their hiring decisions. To grow their business, lawyers are being challenged to stand out, think differently and connect with people in ways not often taught in law school. This seminar will provide the insight lawyers need to understand legal marketing and business development in the digital age, as well as the tools to implement strategies and best practices to more effectively market their firm.
Karen Koehler, Partner, Stritmatter Kessler Whelan Coluccio

9:00-10:00am Issue Spotting – Turning 10 Legal Marketing Challenges into Opportunity
To stay one step ahead of the competition, technology must be part of the trial lawyers’ world. In this presentation, Mark will provide an overview of 10 legal marketing challenges; and how different technology tools are available to turn those perceived issues into opportunities. From community networking, online marketing and client communication – this session will cover the latest technology tools to help you manage your marketing and grow your business.
Mark Britton, Founder and CEO, Avvo

10:15-11:00am Social Media Marketing – A Strategy for Networking through the Web
Networking through the Internet is imperative in today’s world. But where do you start? How do you develop and execute a strategy? In this session, Kevin will discuss how social media and blogging accelerate relationships and word of mouth reputations; and most important, how these online connections can lead to real business offline.
Kevin O’Keefe, CEO and Publisher, LexBlog

11:00-11:45am Be a Branding Rock Star – How to Build a Brand and Grow your Network
Branding. It goes way beyond a clever logo and a functional website. Everything, from the art on your office walls to the way you answer the phone, tells prospective clients what they can expect from you. Branding makes you recognizable, generates referrals, and showcases your business value. Joleen Hughes is the founder, principal and fearless leader of Hughes Media Law Group, a boutique firm that supports media, entertainment and technology entrepreneurs. With experience that spans the entertainment and digital media world, Joleen has created a powerhouse brand within the media and technology industry. In this session, Joleen will share how she made this happen – focusing on her passion, making connections and taking hold of opportunities. Most important, attendees will learn how they too can build a reputation and establish a vibrant brand for their law practices.
Joleen Hughes, Founder and Principal, Hughes Media Law Group

12:15-1:15pm Security and Ethics of Cloud Computing
Cloud computing is one of the hottest technologies - yet much confusion remains about what cloud computing really is and how lawyers can use SAAS-based solutions to manage their firm. In this session Jack Newton, President and CEO of Clio, will address the most frequently asked questions and concerns about cloud computing and practice management; specifically around the pros and cons, privacy and security and any ethical implications.
Jack Newton, President and CEO, Clio

1:15-2:00pm Google Local Search Tips for Lawyers
Conrad will cover the latest developments around Search Engine Optimization (SEO) for lawyers seeking to increase their online presence and improve their search result rankings. Specifically focusing on Google+ and local search, the session will explain how and why firms should claim their business pages, how they can maximize their Google profile and Google reviews.
Conrad Saam, Founder and General Manager, Atticus Marketing

2:00-2:45pm Search Engine Marketing 101
Lawyer advertising has moved online. Learn everything you need to know about Search Engine Marketing (also known as pay-per-click advertising) – specifically how to determine whether it’s right for your practice and how to get started. For those with SEM experience, Mark will also highlight how to evaluate its performance, maximize results with your given budget, common SEM pitfalls to avoid and SEM agency management best practices.
Mark Kelly, President and CEO, Chair 10 Marketing

3:00-3:45pm Attorney Q&A: Legal Marketing Panel Discussion
Participate in a panel discussion with practicing attorneys who are successfully marketing their business online in different and interesting ways.
Linda Callahan, Principal Attorney, Callahan Law P.S. Karen Koehler, Partner, Stritmatter Kessler Whelan Coluccio Chris Davis, Founder, Davis Law Group Leigh McMillan (moderator), Vice President Marketing, Avvo

3:45-4:30pm Be Responsive: Mobile Marketing Best Practices
Learn how to use mobile marketing to reach potential clients and develop the right mobile marketing strategy to meet individual practice needs and budgets. In this session, Sachin, will cover mobile marketing best practices, including how to optimize your websites for mobile devices, mobile SEO and the opportunities and challenges associated with mobile applications.
Sachin Bhatia, Vice President of Product, Avvo

Karen K. Koehler
Partner - Stritmatter Kessler Whelan
Karen Koehler is a partner with the Stritmatter Kessler Whelan law firm. This is her 30th year in practice.

For nine years Karen was an insurance defense lawyer. She worked for three years with Tom Chambers, her mentor in the practice of...More

Mark Britton
Founder and CEO - Avvo
Mark Britton is the founder, CEO and president of Avvo.Prior to founding Avvo, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel (IACT) and Expedia, Inc. (NASDAQ: EXPE). In this position, Mark oversaw...More
Kevin O'Keefe
CEO and Publisher - LexBlog
As one of the first to embrace and execute legal blogging, LexBlog company founder Kevin O'Keefe is known as a pioneering "legal rebel remaking the profession," according to the ABA Journal.Kevin is an authority on emerging social media issues...More
Joleen Hughes
Joleen Winther Hughes is the founder, principal and fearless leader of HMLG. With experience that spans the entertainment and digital media world, Joleen started HMLG specifically to support entrepreneurs, burgeoning media properties and service...More
Jack Newton
President and CEO - Clio
Jack Newton is the founder of Clio, one of the pioneers of cloud-based practice management. Jack has spearheaded efforts to educate the legal community on the security-, ethics- and privacy-related issues surrounding cloud computing, and has become a...More
Conrad Saam
Founder and General Manager - Atticus Marketing
Conrad Saam used to run marketing for Avvo during its rise from concept to market leader. Now he has taken this experience directly to attorneys through Atticus Marketing. Conrad started Atticus Marketing to provide law firms with a steady growth in...More
Mark Kelly
President and CEO - Chair 10 Marketing
Mark Kelly is President and CEO of Chair 10 Marketing, an Internet marketing agency based in Seattle. Mark holds an MBA from Duke University and a BS from the University of California at Berkeley. Chair 10 Marketing is a trusted partner for firms...More
Linda Callahan
Principal Attorney - Callahan Law P.S.
Linda M. Callahan, author of the Washington DUI Practice Manual Including Related Driving Offenses, Washington Practice Vol. 32, is the principal owner and attorney at Callahan Law. She is also published in Understanding Scientific Evidence and in...More
Christopher M. Davis
Founder - Davis Law Group, P.S.
Attorney Christopher M. Davis is a successful personal injury attorney practicing in Seattle, published author and advocate for the legal rights of injured persons. Davis is a true local - born, raised, and educated in the Seattle area. He lives in...More
Leigh McMillian
Vice President of Marketing - Avvo
Leigh McMillan is the Vice President of Marketing at Avvo, the online legal services provider focused on connecting consumers with the right attorney. Prior to Avvo, she spent several years at Marchex, the leading mobile advertising provider, most...More
Sachin Bhatia
Sachin Bhatia is the Vice President of Product overseeing Avvo's product management and user experience.Sachin has spent over 15 years in the internet business in various product, technical, and design roles. He started his career at Microsoft in...More

Originally Published

October 18, 2013

Program Titles and Supporting Materials

This program contains the following components:

  • Opening Remarks - Video
  • Turning 10 Legal Marketing Challenges into Opportunity - Video
  • Social Media Marketing - Video
  • Be a Branding Rock Star - Video
  • Security and Ethics of Cloud Computing - Video
  • Google Local Search Tips for Lawyers - Video
  • Search Engine Marketing 101 - Video
  • Legal Marketing Panel Discussion - Video
  • Mobile Marketing Best Practices - Video
  • Marketing in the Digital Age - Advertising Your Law Practice - Program Materials

How To Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like.

Technical Requirements

You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.


This program has not been submitted for credit in any jurisdiction.

Registrants will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in various jurisdictions.

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